By Website Design Company — by Marco Marketing · Reviewed 2026-10-20
Website Redesign Cost
Website redesign cost should describe a scope, not just a price. The existing platform, page layouts, content, integrations and release risks determine the work. For USA businesses, a written USD quotation makes comparison easier, but two proposals with the same page count can still cover very different responsibilities.
Choose the kind of redesign you actually need
A visual refresh keeps most of the website's structure and content. A journey redesign changes how visitors find information and enquire. A rebuild or migration may replace the CMS, templates or integrations. Inventory the current site first and identify what customers struggle to do. Do not pay to replace working functionality simply because a new theme looks more modern.
Our published USD starting scopes
Our focused Website Redesign offer starts at $349 USD for up to three existing page layouts, reviewed supplied content and a key enquiry journey review. The growth rebuild is $838 USD for up to eight layouts, a CMS/navigation refresh and agreed URL mapping and redirect implementation. These are our own catalog scopes, not a claim about the average USA market price. Confirm the current inclusions and written acceptance criteria before payment.
When a $99 landing page is the right starting point
Our $99 USD landing-page package covers one responsive page, up to five content sections using supplied copy, one enquiry form, basic metadata and two revision rounds on the selected direction. It is suitable for one focused offer. It does not include an unlimited website, a complex store or a platform migration. CMS work, copywriting, domain, hosting, integrations and applicable taxes are separate unless quoted.
Add identity work only when it is needed
If the logo and website both need a coordinated update, our Logo & Website Design package starts at $499 USD for one logo direction with two refinement rounds and up to five responsive pages. Broader brand strategy, trademark clearance and extra creative production are separate. Use the Rebranding Checklist to decide whether the identity should change before beginning website layouts.
Costs that can sit outside the design fee
Allow for content production, licensed images, accessibility remediation, hosting, email, extensions and ongoing maintenance. List which integrations require their own subscriptions and who owns those accounts. Document sales-tax treatment with an appropriate adviser. An attractive monthly figure is not a complete project budget if setup costs, migration work and support responsibilities remain undefined.
Protect content and search equity during the change
Ask for an existing URL inventory, a redirect plan for changed paths and a review of internal links, canonicals and the sitemap. Preserve useful content unless there is a reason to change it. Test the live enquiry journey and analytics consent behavior. SEO and answer-focused content support discoverability, but a redesign cannot guarantee rankings, AI citations or sales.
Compare proposals using acceptance criteria
Ask each provider to state the number of unique layouts, content responsibilities, revision stages, integrations, launch checks and post-launch support. Define what counts as a defect and what becomes a new change request. Review mobile navigation, keyboard access, form delivery and editor training with real tasks. Keep a record of the checks instead of treating a polished screenshot as proof of a working system.
Get a reviewed scope before paying
Share your current URL, goals, content inventory and essential workflows. Explore Website Redesign Services and request a project review. Package checkout requests a scope and invoice; it does not collect an online payment. Final seller details, taxes, exclusions and the schedule must be confirmed in writing.
Is hosting included in a website redesign price?
Hosting, domain, email and third-party subscriptions are separate unless the written quotation explicitly includes them.
Are rankings or revenue improvements guaranteed?
No. Agree measurable acceptance checks for the work. Search performance and commercial results depend on multiple factors and must be reported from actual evidence.