Project overview
Harbor Yachts International — Luxury · Marine Sales. Built a Marcom + PPC engine around 6 yacht-model landing pages, with editorial coverage in Robb Report, Boat International, and Forbes.
The challenge described in the source
High-ticket luxury sales cycle with no digital attribution. Sales team relied on trade shows.
The published approach
6 model-specific landing pages, 4-touch retargeting, editorial PR campaign, and a HubSpot-driven CRM handoff to yacht brokers.
Source-reported outcomes
Attributed sales: $18.2M: New pipeline; Editorial features: 12: Tier-1 press; Broker meetings: 94: New pipeline; ROAS: 34.7x
Services and delivery context
website-design, marcom, lead-generation. Source timeframe: 7 months. Source-listed tools: TanStack Start, HubSpot, Meta Ads, Google Ads, Muck Rack.
About the evidence
Republished from an owner-supplied project record. Outcomes and baseline figures are attributed to that source, not an independent audit or a promise of future results. Service delivery and measurement periods may differ. No new local-office claim, client endorsement, certified status or measured result has been added.
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Are these outcomes guaranteed for a new project?
No. These are the outcomes reported in the original project record. Results depend on starting position, scope, measurement method and market conditions.
Where does this case study come from?
It was republished from the owner-provided source at https://websitedesigncompany.lovable.app/portfolio/harbor-yachts on 2026-10-22.
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