Project overview
Lumen Apparel — DTC Fashion & Apparel.
The challenge described in the source
Lumen Apparel had outgrown its US-only paid acquisition model. CAC on Meta was climbing 38% YoY and organic only accounted for 9% of revenue.
The published approach
Full technical SEO audit on Shopify Plus (Core Web Vitals, duplicate /products/ vs /collections/products/, JSON-LD) Category-tree rebuild + Product, Offer, BreadcrumbList, AggregateRating schema 60 long-tail buyer-intent blog posts in 9 months Digital PR sprint across US fashion publications AEO/GEO optimisation for ChatGPT, Perplexity and Google AI Overviews
Source-reported outcomes
Organic revenue: +412%; Non-brand sessions: +289%; Top-10 keywords: 1,820 → 6,140; Blended CAC: -31%
Services and delivery context
Ecommerce SEO, Digital PR, AEO/GEO. Platform: Shopify Plus. Source timeframe: 9 months.
About the evidence
Republished from an owner-supplied project record. Outcomes and baseline figures are attributed to that source, not an independent audit or a promise of future results. Service delivery and measurement periods may differ. No new local-office claim, client endorsement, certified status or measured result has been added.
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Are these outcomes guaranteed for a new project?
No. These are the outcomes reported in the original project record. Results depend on starting position, scope, measurement method and market conditions.
Where does this case study come from?
It was republished from the owner-provided source at https://ecommerceseoagency.lovable.app/ on 2026-10-22.
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