Project overview
NorthPeak Outdoor — Outdoor & Gear.
The challenge described in the source
BigCommerce technical debt was crushing crawl efficiency and category pages were ranking pages 3–5 on Google US.
The published approach
BigCommerce template surgery to fix crawl traps BreadcrumbList + Product + AggregateRating schema across 8k SKUs Internal-linking system from buyer guides → category → PDP Core Web Vitals work: LCP 3.8s → 1.4s
Source-reported outcomes
Non-brand traffic: +287%; Category revenue: +198%; Core Web Vitals: All green; Indexed pages: +412%
Services and delivery context
Ecommerce SEO, Technical SEO, Schema. Platform: BigCommerce. Source timeframe: 6 months.
About the evidence
Republished from an owner-supplied project record. Outcomes and baseline figures are attributed to that source, not an independent audit or a promise of future results. Service delivery and measurement periods may differ. No new local-office claim, client endorsement, certified status or measured result has been added.
Plan a comparable project
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Are these outcomes guaranteed for a new project?
No. These are the outcomes reported in the original project record. Results depend on starting position, scope, measurement method and market conditions.
Where does this case study come from?
It was republished from the owner-provided source at https://ecommerceseoagency.lovable.app/ on 2026-10-22.
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