Project overview
Northwind Organics — DTC Ecommerce · Skincare. Rebuilt the storefront on a headless stack, launched programmatic SEO, and layered a Klaviyo lifecycle engine — driving a top-3 rank for 187 commercial keywords.
The challenge described in the source
Northwind's Shopify theme was slow (LCP 5.1s), had zero product schema, and depended on paid social for 82% of revenue. Organic traffic was flat and email drove <8% of revenue.
The published approach
We rebuilt the storefront on a headless Next.js + Hydrogen stack, shipped 340 programmatic landing pages targeting ingredient + skin-concern combinations, and built a 12-flow Klaviyo suite with SMS.
Source-reported outcomes
Organic revenue: $1.4M: +247%; Email/SMS revenue share: 34%: +26pp; Site LCP: 1.4s: -73%; Top-3 keywords: 187: +184
Services and delivery context
website-design, seo, email-marketing. Source timeframe: 9 months. Source-listed tools: Next.js, Shopify Hydrogen, Klaviyo, Semrush, Ahrefs.
About the evidence
Republished from an owner-supplied project record. Outcomes and baseline figures are attributed to that source, not an independent audit or a promise of future results. Service delivery and measurement periods may differ. No new local-office claim, client endorsement, certified status or measured result has been added.
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Are these outcomes guaranteed for a new project?
No. These are the outcomes reported in the original project record. Results depend on starting position, scope, measurement method and market conditions.
Where does this case study come from?
It was republished from the owner-provided source at https://websitedesigncompany.lovable.app/portfolio/northwind-organics on 2026-10-22.
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