Project overview
Peak Fitness App — SaaS · Consumer Fitness. Launched a content moat of 480 SEO-optimized workout guides, redesigned the marketing site, and shipped a short-form video engine for TikTok & Reels.
The challenge described in the source
Paid CAC had crept above LTV. Peak needed a compounding channel — fast.
The published approach
480-article content moat, redesigned marketing site with app-store deep links, and a Video Production retainer producing 32 shorts/mo.
Source-reported outcomes
Organic visits: 3.4M/yr: New channel; CAC: $4.20: -71%; App-store rank: #1: Fitness cat.; Reels views / mo: 48M: New channel
Services and delivery context
website-design, seo, video-production, smm. Source timeframe: 12 months. Source-listed tools: Astro, TanStack Start, Klaviyo, Semrush, CapCut.
About the evidence
Republished from an owner-supplied project record. Outcomes and baseline figures are attributed to that source, not an independent audit or a promise of future results. Service delivery and measurement periods may differ. No new local-office claim, client endorsement, certified status or measured result has been added.
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Are these outcomes guaranteed for a new project?
No. These are the outcomes reported in the original project record. Results depend on starting position, scope, measurement method and market conditions.
Where does this case study come from?
It was republished from the owner-provided source at https://websitedesigncompany.lovable.app/portfolio/peak-fitness-app on 2026-10-22.
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