Project overview
PureGlow Beauty — Beauty & Skincare.
The challenge described in the source
Strong brand but thin content depth — PureGlow had no buyer guides, no comparison content, and PDPs were under-optimised.
The published approach
Buyer-intent content cluster: 40 posts across skin concerns PDP rewrite with FAQ + How-To schema Influencer-led link building from US beauty editorials Conversion-rate tuning on cart and checkout
Source-reported outcomes
Top-10 keywords: +198%; Organic revenue: +212%; AOV: +38%; Email capture rate: +62%
Services and delivery context
Ecommerce SEO, Content, CRO, Link building. Platform: Shopify. Source timeframe: 8 months.
About the evidence
Republished from an owner-supplied project record. Outcomes and baseline figures are attributed to that source, not an independent audit or a promise of future results. Service delivery and measurement periods may differ. No new local-office claim, client endorsement, certified status or measured result has been added.
Plan a comparable project
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Are these outcomes guaranteed for a new project?
No. These are the outcomes reported in the original project record. Results depend on starting position, scope, measurement method and market conditions.
Where does this case study come from?
It was republished from the owner-provided source at https://ecommerceseoagency.lovable.app/ on 2026-10-22.
Can I request a similar project?
Yes. Share your goals and current setup so we can recommend a scope and confirm the timeline, language, fees and acceptance criteria.