Project overview
MadridStay Hospitality — Hospitality. Madrid, Spain
The challenge described in the source
MadridStay, a boutique hotel group, relied on OTAs for 85% of bookings with high commissions. Their site was slow, not bilingual, and invisible in Spanish and English search.
The published approach
We built a bilingual (Spanish/English) booking platform with LodgingBusiness schema, neighborhood guides for Madrid and Barcelona, and a GEO strategy for 'boutique hotel Madrid' queries.
Source-reported outcomes
MadridStay's direct bookings rose to 62% of total, OTA dependency dropped 55%, and they rank top 3 for 30+ hospitality keywords. AI engines cite them for 'where to stay in Madrid' queries. Direct Bookings: 62%: from 15%; OTA Dependency: -55%: reduced; Keyword Rankings: 30+: top 3 (ES); AI Citations: Bilingual: ES + EN
Services and delivery context
Website Design, SEO Services, Lead Generation. Source timeframe: 11 weeks. Source-listed tools: Next.js 14, Stripe, i18n, Supabase, Schema.org.
About the evidence
Republished from an owner-supplied project record. Outcomes and baseline figures are attributed to that source, not an independent audit or a promise of future results. Service delivery and measurement periods may differ. No new local-office claim, client endorsement, certified status or measured result has been added.
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Are these outcomes guaranteed for a new project?
No. These are the outcomes reported in the original project record. Results depend on starting position, scope, measurement method and market conditions.
Where does this case study come from?
It was republished from the owner-provided source at https://websitedesigncompany.base44.app/ on 2026-10-22.
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