Lumen Apparel
Lumen Apparel had outgrown its US-only paid acquisition model. CAC on Meta was climbing 38% YoY and organic only accounted for 9% of revenue.
Work described by the source
Full technical SEO audit on Shopify Plus (Core Web Vitals, duplicate /products/ vs /collections/products/, JSON-LD) Category-tree rebuild + Product, Offer, BreadcrumbList, AggregateRating schema 60 long-tail buyer-intent blog posts in 9 months Digital PR sprint across US fashion publications AEO/GEO optimisation for ChatGPT, Perplexity and Google AI Overviews
Source-provided project material; results are not independently audited.
Are these outcomes guaranteed for a new project?
No. These are the outcomes reported in the original project record. Results depend on starting position, scope, measurement method and market conditions.
Where does this case study come from?
It was republished from the owner-provided source at https://ecommerceseoagency.lovable.app/ on 2026-10-22.
Can I request a similar project?
Yes. Share your goals and current setup so we can recommend a scope and confirm the timeline, language, fees and acceptance criteria.