When this is the right investment
Animation can guide attention, explain a change of state or make a brand asset more expressive. It should have a purpose beyond decoration. Small interface motion and a campaign motion graphic have different requirements and should not share an undefined brief.
How we shape the work
We identify the moment to explain, the style and the destination before production. Duration, looping, transparency and file format are practical design decisions. For interfaces, the scope should include a useful experience when motion is reduced or unavailable.
What to check before sign-off
Check timing, readability and file weight in the actual destination. Movement should not obscure text or make a task harder. Review reduced-motion behaviour where relevant, and confirm whether a static alternative communicates the same essential information.
Decisions that change the scope
Character work, complex illustration, interactive implementation and audio are separate unless agreed. A motion preview is not the same as integration into a working website. Define delivery formats and responsibility for implementation before production starts.
Make the message work in motion
Agree the audience, placement, duration and main message before production. The edit or animation should make the offer easier to understand, with captions and platform-appropriate formats planned early.
How this applies to your project
2D motion graphics, interface animations and export optimization. The final brief identifies the page, asset or workflow count, the inputs you provide and the test used to accept each deliverable.
Rights and revisions, clearly scoped
Music, footage, voice consent and source-file delivery are confirmed in the brief. Revision stages distinguish refinements to the approved direction from a new script or a different production concept.
Canada delivery considerations
For Canadian projects, confirm whether English, French or both customer journeys are needed. Package billing currencies are explicit; the six main website tiers remain USD. Confirm CAD proposals separately; GST/HST, provincial requirements, consent and accessibility review are scoped with your business rather than assumed.